The decisionmaker of a company has a big challenge to locate market participants. One thing they want to know is how to contact their customers and what sales approach offers the most promising interaction. The B.I.G. Focus Model™ serves as an integrated part of strategic marketing; planning both the issue of an emotional bond of your customer to your company and to your products in terms of a real-time brand- and campaign management. The model measures the commitment of customers in your marketplace.
