Bridging the Gap

Databases :: Analysis :: Decisions :: Operations
B.I.G. closes the gap between databases, analysis, decisions and operations. BUSINESS INTELLIGENCE demands an understanding of markets and organizations and also requires knowledge about data and possibilities of analysis. If companies primarily focus on the first-mentioned aspect the concepts are indeed straight market-oriented, but oftentimes they are not realized since there is no concrete data-oriented and analytical wheel grip. If the approach is too "data- and tool-driven," projects fail because they do not agree with the company-oriented needs and questions.

IT- and Analysis-Experts :: Decision-maker
B.I.G. allows for this dual challenge through interdisciplinary teams: The B.I.G. -Team unifies long-time experiences in consulting out of the top management, like former McKinsey- and AtKearney-consultants, with operational analytics expertise, IT-know-how and process-know-how in the fields of marketing, distribution, service and multi-channel-management. This multidisciplinarity guaranties that BUSINESS INTELLIGENCE is observed and implemented in its entirety from the point of the management, organization, and the methods and tools of technology.

Unlike a classical management consultancy, B.I.G. develops solution-concepts based on concrete available or derivable data. "Generic high-level results", which are conceptually demanding are avoided. B.I.G. progams offer An empirically inspired, market- and implementation-oriented management consultancy.

• Market Research + Data Mining: 1 + 1 = 3
  A new dimension of Marketing Research

Think BIG – start B.I.G.!

• Innovative competence in the field of BUSINESS INTELLIGENCE, in combination with strategy and ROI-Analyses
• Neutrality and independence in reference to products and suppliers
• Experienced project managers out of the top-management-consulting- and IT-sector
• Price advantages in comparison to the competitor's based on our international network of experts
• Empirically inspired market- and implementation-oriented solutions

Please review our product solutions.