CRM
The Business Intelligence Group is the pioneer and expert in the field of the analytical Customer Relationship Management. Together with our customers, we develop individual CRM solutions for several international projects. As our project partner, your business will benefit from this expert knowledge as well as the insights that are generated in the process.
We offer you an integrated CRM approach based on the IT infrastructure in a data-oriented profiling of the customers, which supports the realization of efficient marketing campaigns according to a CRM Roadmap. The objectives of this "Campaign Intelligence" are: customer loyality, growth in sales and cost reduction.
BIG provides additional benefits for your business with the following aspects:
- Optimization of customer loyality: the churn decreases. Based on important information out of data analyses, we compile for your business a goal-oriented customer loyality campaign. This enables a better understanding and a better targeted addressing of your existing customers.
- Growth in sales by optimizing sales approaches: The identification of a potential customer base is derived by a better understanding of the behaviors and characteristics of your customers. You classify your customers according to their valency - analysis of the customer's value. This also allows you a better target and unique sales approach; or selection of the communication channel, message, tonailty, etc.
- Cost reduction: efficient utilization of the marketing budget. Through a well-targeted sales approach resulting from the classification according to the Customer Value Model, you avoid waste coverage inside the customer communication.
- Optimization of the online channel: in consideration of sales and communication-strategic topics like overcoming of the "Customer Disconnects" follows, bearing in mind possible channel conflicts and in-house cannibalization effects. Classical economic approaches like this particularly affect the experiences with modern communication, sales and service instruments: like community-paltforms, product recommending systems and self-service tools.
B.I.G. is co-founder of a new Internet currency that more and more European companies are beginning to utilize which substitutes the conventional quantitative measurement method of the consumers behavior in the Internet by a qualitative approach and the definition of customer profiles.
We combine techniques of online marketing research: CATI with data mining, data fusion and data mapping. In addition, B.I.G. developed numerous innovative methods of profiling customers for the usage within bigger Internet communities. This allows a 360 degree-model of the customers based on psychographic, behavior-oriented, as well as on social and demographic characteristics/attributes.
Naturally B.I.G. integrated these methods into the self-developed products Focus Model and Psychographic Profiler.
Procedure & Method
Within the framework of a collective side by side project, we implement our integrated holistic and data-driven Marketing/CRM approach in your company.
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- Strategy: based on given data - how can costs be reduced and revenues be increased?
- Identification of data: What data is given?
- Compilation of a customers´ profile: Who should be contacted and how can one best describe these contact persons?
- Communication strategy and briefing: How do you adress the customer properly including the requirements of particular customer profiles.
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Cost-effective approach:
- Monitoring: data-driven, objective-oriented optimization as well as adjustment in planning the next steps in the fields of marketing/CRM.
Please view our product solutions.
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