"Dank B.I.G. Screen ist es uns möglich, sehr zeitnah einen Einblick zu bekommen, wie Produkte und Lösungen im Kontext von Microsoft Business Intelligence im Markt aufgenommen und diskutiert werden. Und dies, ohne aufwendige Befragungen im Sinne einer Marktforschung durchführen zu müssen. Damit stellt diese frühe Ermittlung von Trends und Themen für die verschiedenen Produkt- und Wettbewerbsbereiche den zentralen Nutzen dieser Technologie für uns dar."

Boris Cordes, Product Manager Business Intelligence
Microsoft Deutschland GmbH

More about our product B.I.G. Screen .

B.I.G. also stands for Business Innovation Group; which consists of interdisciplinary teams of strategy consultants, business data processing specialists as well as analysis experts dealing with Customer Relationship Management (CRM), the Knowledge Management (KM) and the Business Process Management (BPM) - Together they develop various innovations and place them successfully in the market. An empirically inspired market- and implemetation-orientiented consultancy states the maxim of our activities. The business case-driven approach prevents a "mental detention" in the borders of the data and technology universe, and thus guaranties useful results for the companies. more…

We consider Business Intelligence not only as technical disciplines, but as instruments to build up and sustain competitive advantages and profit potentials by the help of integrated business intelligence methods. Data and Analysis themselves do not yield additional values to companies until they are actually capitalized on. B.I.G. closes the gap between a multiplicity of given external and internal data as well as among the required company-oriented decisions and realization competence. The B.I.G. model assures systematic economical rationality.

With the New Economy at the end of the 90s, many people thought everything revolved around the Internet and they accepted that fact; But in some time the Internet changed. In other words: "Participation" gets more and more important inside the "Web 2.0", acting instead of reacting Because: when collective intelligences and cross-sectoral interactivities even wake up the most inactive decision-maker projections of optimization and an intervention get indispensable at a progressive time. As an introduction we offer you the Fit4Web2.0-Check. Further information can be downloaded by the following provided brochure. more...

Here you can download and listen to the CEBIT-speeches of Dr. Gentsch focussing the topics "CRM2.0 - Digital Management" and "Innovative BI based on Microsoft technologies".

CEBIT 2007/CRM Arena:
Keynote - "CRM meets Web 2.0 - von Buzz zum Business"

CEBIT 2007/Forum BI:
"Innovatives Business Intelligence auf Basis von Microsoft-Technologien - Einfach bessere Entscheidungen treffen!"